To successfully guide startups through legal issues so that they can focus on growing their companies.

Frankie Arvelo, General Partner


For years I've aided founders in establishing and running their businesses.  My work has included entity formation and organization, friends and family, angel and venture capital financings, equity plan administration, corporate governance, commercial agreements, HR, resolving founder disputes, and mergers and acquisitions.  Prior to starting my own firm I was a partner at Richards Rodriguez & Skeith LLP and an attorney at Egan Nelson LLP.  In total I've advised clients in transactions with a value over $900M.

I am open about my pricing and provide flexible options for founders.  I also leverage technology (e.g. Carta) whenever I can to keep costs down so founders are only billed for true legal work. 

Other Experience

  • Cisco Systems, Data Analytics Consultant

  • Goldman Sachs, Securities Division Compliance



  • University of Texas at Austin - M.B.A., 2014

  • University of Pennsylvania - J.D., 2010

  • University of Massachusetts at Amherst - B.S., 2007



  • Based in Austin, TX

  • Conversant in Spanish

  • Rising Tide Ventures General Partner (Angel Investments)

  • SKU Mentor

  • DivInc Mentor

  • Friend of Techstars

  • MassChallenge Expert

  • Texas McCombs MBA Advisory Board Member

Bar Admission

  • Texas

Ashley Elsner, Senior Attorney

As a two time startup founder, I have been in your shoes and understand the challenges that founders face in running their businesses, especially in regulated industries.


I have year of experience in financial and fintech law and operations.  This experience includes payments, banking, fund management, securities, blockchain, cryptocurrencies, stable coins, NFTs, financial regulation, policy development and implementation, data privacy, cybersecurity, and IP.


I have done entity formation and organization, trademark search and application, friends and family, angel and venture capital financings, corporate governance, commercial agreements, RFPs, and mergers and acquisitions.


Most recently I founded and operated Artery Pay, an award-winning payments system for the US cannabis industry.


Other Experience

  • Artery Pay, Founder and COO/GC/CCO

  • Greenshoe Asset Management, Founder and VP Operations

  • Bessemer Venture Partners, Legal and Operations

  • Sidley Austin LLP, Legal Assistant



  • Kellogg School of Management at Northwestern University – MBA, 2015

  • Northwestern School of Law – JD, 2015

  • Yale College – BA, 2005



  • Based in Atlanta, GA

  • Top Payments Leader Award 2021, PBC Conference

  • 2020 Benzinga Listmaker for Best Payments App

  • 2020 Benzinga Listmaker for Best Use of Blockchain

  • Emerging Markets Coalition Board Member

  • Foster for Humane Society of Silicon Valley

  • Fluent in French

  • Former Stand Up Comic

Bar Admission*

  • California

* Not yet admitted to the Georgia Bar